Consumers see the hottest celebs wearing Supreme, and they want it too. So, I ask again, why are so many people enamored with Supreme? Yes, people actually spend thousands of dollars on Supreme hoodies and jackets. With so much demand for the brand, it’s no surprise to see items sell for up to 10x the original price. Over the past couple of years, Supreme has garnered more and more interest from an array of different types of people.įrom skaters, to 13-year-old hypebeasts, to instagram celebrities, they all want a piece of Supreme. Sure, you can still buy the piece you’re looking for, but for A LOT more than the original price. So when an item is sold out, it is sold out, forever.
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What makes matters even worse, unlike other brands or sneakers, Supreme tends to produce limited stock. It’s virtually impossible to checkout with any item when there are thousands and thousands of people trying to do the very same thing. As you’d expect, all Supreme drops sell out in milliseconds. Why are so many people obsessed with Supreme? What causes hundreds of people to skip school or work every Thursday (the day a new Supreme collection drops) to try to get first dibs on a pair of chopsticks or a director’s chair? Consumers just don’t just wait in line either, there’s far more people trying to scoop up Supreme stuff online as well. Supreme, the American skateboarding shop and clothing brand that was established in New York way back in April of 1994 is at the top of the streetwear totem pole.
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When it comes to streetwear, there’s one brand that comes to mind and reigns supreme (no pun intended). Whether it be the latest colorway of their infamous box hoodie, or a new accessory such as the super soaker or cross body bag, everyone in line wants a piece of Supreme.
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For years, Supreme has had consumers of all ages camp out in front of their stores for hours and sometimes days at a time for the opportunity to cop a piece from their latest collection.